Sporting a vintage mix of dusky alt-rock, Verve-inspired vocals, and West Coast psychedelia, the Shore emerged from L.A.'s Silverlake district in 2002. Singer/guitarist Ben Ashley had first presented a batch of songs to producer friend Rick Parker, who encouraged Ashley to record demos of the material with local musicians Kyle Mularky (guitar), Cliff Magreta (bass), and John Wilmer (drums). The Shore eventually signed with Maverick Records and issued an introductory EP in 2003, followed by a self-titled LP in August 2004.
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